I. BRIEF
In 2024, the Lichfield Cathedral loaned one of their most valuable artifacts - the Lichfield Angel, and 8th Century stone sculpture - to the British Museum as part of their Silk Roads exhibition.
In January of 2025, exhibition curator Dr Sue Brunning hosted a talk at Lichfield Cathedral to discuss the relationship between Offar's Dinar, a gold coin minted at a similar time, and the Angel, as both revealed Mercia’s role in the global networks of the Silk Roads.
I was tasked with marketing the event, and made use of strategic collaborations and organic content marketing to promote the event.
III. DESIGN
Content was clean-cut and minimal, keeping to the brand guidelines of the British Museum to create trust signals amongst our audience for the event, as well as keeping to the Lichfield Cathedral brand guidelines.
I had developed a style of short-form video editing for the Cathedral for the Your Christmas, Your Cathedral Campaign in December, which I continued here to keep content clean, engaging and to cover edits that would otherwise appear abrupt without B-Roll.
IV. DELIVERY
Deliverables included a number of social media posts specifically for the event, including the piece provided by Dr Brunning and edited in-house, print.
The deliverables proved successful, with the University collaboration performing 1.5x above average*, and the Lichfield Angel Hidden Gems Carousel ranking as the 3rd top performing post for the month**.
The event sold exactly 2.5 times more tickets than the target, and was considered a great success for all parties involved.
*When compared to average Instagram reel views for the previous month
**Ranked by reach across Instagram
**Ranked by reach across Instagram
